THE BOXING CLUB

The Project: Elevating The Boxing Club's Brand in the Fitness Market!

The Boxing Club entrusted me with the bare bones - just a logo. What ensued was nothing short of a branding revolution in the bustling Fitness Market. My journey began with crafting a compelling brand identity and voice, culminating in a powerful presence for the new flagship gym in East Village, San Diego.

Picture this: as the gym took shape, I conceptualized and delivered an irresistible "VIP Welcome Package" for incoming members. It wasn't just about joining a gym; it was about embracing a lifestyle.

But I didn't stop there. Oh no! Together, we delved into the realm of fitness fashion with an exclusive apparel line, ensuring every member wore their pride both in and out of the ring.

From impactful flyers to eye-catching vehicle graphics, and even the sleek design of the gym's windows while under construction, every element was meticulously crafted to echo the pulse of an ambitious gym-goer ready to sweat it out.