DEW TOUR AT COPPER MTN, CO

Nestled in the majestic setting of Copper Mountain, the Winter Dew Tour beckons, drawing adrenaline-seekers from far and wide to converge in a thrilling display of snow prowess across Superpipe, Slopestyle, and Freestyle disciplines.

As the mastermind behind the wildly successful Summer Dew Tour, I was handpicked once again to orchestrate the winter extravaganza. Charged with the task of curating an unforgettable brand experience, my expertise was paramount in selecting the event's resident artist and ensuring every detail resonated with the discerning tastes of Mountain Dew/PepsiCo.

Collaborating with the illustrious Lincoln Design collective hailing from Portland, Oregon, I embarked on a creative odyssey, sculpting vibrant characterizations and event illustrations that breathed life into the Dew Tour ethos. With a nod of approval on our overarching brand vision, I meticulously transformed Lincoln's artistic ingenuity into a multifaceted array of branding assets that encapsulated the event's spirit.

Navigating complexities with finesse, I forged alliances with vendors and construction teams, meticulously crafting an immersive on-site experience that captivated the eyes of a live broadcast and a national audience. Ever-present throughout the event, I ensured seamless integration of dynamic content, fueling the buzz across social media and media platforms alike, propelling the Winter Dew Tour to unparalleled heights of acclaim and admiration.