DEW TOUR IN LONG BEACH, CA

The Dew Tour, an action sports event owned by Mountain Dew/PepsiCo, is a 3 day experience with skateboarding, art, and music. It's designed to attract families and kids, and it is free for anyone. Through various activations, people can engage with top brands, meet artists, and even rub elbows with professional athletes and musicians.

With my experience in youth marketing and action sports, I was hired to lead the planning, design, and careful management of all creative aspects of this thrilling event. Working with the Dew Tour and Mountain Dew’s values, my goal was to create an immersive experience that connects creativity, youth culture, and skateboarding.

For the 2019 Summer Dew Tour in Long Beach California, the artist @iam.cooper was contracted for his fun, hand drawn art style. I collaborated with Cooper on all graphics and designs for the event, ensuring that all deliverables met the demands of the event's large-scale signage and streaming/television production requirements.